If you’re a make-up fanatic, lover, obsessive, or even a newbie and you’re always on the lookout for versatile brands that give nothing but sheer quality, superior ingredients and good ol’ day to day sticking power….well ladies and gents…look no further. IMAN Cosmetics are The Beauti Bank’s Brand of The Month.
IMAN Cosmetics was founded by the prolific supermodel Iman (that stunning lady married to David Bowie!!) in 1994. The brand was designed to meet the growing needs of women of colour and has steadily become a loved brand by women all over the globe. I for one, am certainly jumping on the bandwagon.
I was recently invited to one of their flagship concessions in South London to have the IMAN experience and I was nothing short of amazed. Before receiving the invitation to have my makeover I was told of this swanky IMAN Cosmetics App on the App Store that would match my foundation and other products. So I downloaded it and played around with that first. I have to say the app is MAKEUP GOLD! I have never, in all my years as a beauty expert, seen an app so accurate. Get downloading and try it for yourself.
Anyhoo, I digress. I arrived at the concession in Morleys Department Store in Brixton. I was pleasantly surprised by the atmosphere. The stand was very well presented and organised with all product variations on display. The lipstick and eye shadow ranges caught my eye straight away as the pigmentation looked rich and bold so I was an instant fan.
The make-up artist was very warm. She sat me down and asked ‘ What type of make-up look are you wanting to achieve today?’ I thought…’Well if I answer this question like the true maniac that I am, she might just give up!….Just be conservative Lanre…be conservative!’ So I answered ” Well, I like bold lips and eyes and I generally like the flawless skin look so lets just go for that.” She smiled at me like she secretly knew I was maniac and I immediately felt comfortable about our unspoken understanding.
She proceeded to prep my skin to make sure it was free of as much oil as possible (which is a tall order on my face as you could extract enough oil for a fry up…daily!) She used the IMAN Skin Refresher Lotion which is alcohol free so it wasn’t at all drying.
She then moved on to priming the skin by mixing the under cover agent oil control primer (Very 007!) with the All Day Moisture Complex together and applying it to my skin.
My skin was feeling silken and make-up ready. In order to provide a good base for the make-up the IMAN BB Cream was applied. I’ve tried many BB Creams over the years but this BB Cream definitely gives some of the best coverage i’ve seen. I don’t wear foundation everyday as it sometimes feels heavy on my skin but I love, love, love IMAN BB Cream. It’s smooth application, sun protection and excellent coverage make this a beauty must have.
Skin prep was over and we moved on to foundation and the rest of the look. The foundation absorbed very well once it was applied to my skin. The texture was dreamy. Not too heavy, good coverage and smooth application. I think that the texture of the liquid foundation is very similar to the BB cream however the coverage is 10 times better than the BB cream and so the two product combined would definitely the skin a flawless appearance.
There were a plethora of eyeshadows and lipsticks to choose from and I decided that I would stick with an understated look that was still true to my personality.
My overall experience was FAB. I love that fact that IMAN Cosmetics has strived to make ashy makeup for women of colour a thing of the past without compromising on pigmentation, quality and ingredients. If you are looking for a brand that can tackle the many make-up situations of the everyday woman, IMAN is the brand for you!
For all the products mentioned in this post and to find out more head to www.iman-cosmetics.com
PS Here’s a little before and after for anyone interested!
Beauti and Blessings! xxx